In the Lynx Excite advert beautiful angels fall to earth in Italy, astounding the locals and giving their unimportant lives a short look of a saintly world beyond their own made physical, only for the angels to throw their halos blasphemously at the feet of a young also beautiful male who’s just sprayed himself with Lynx. The ad ends with a voiceover, “New Lynx Excite, even angels will fall“.
I liked it the very first time I watched it, and I never got bored of it. It takes the genuineness of thousands of years of religious belief and cultural symbol, and uses it as a joke about a men’s deodorant.
I’d have to give this advert 8 and a half out of ten.
What do you rate this advert out of 10 and why?