Live artist Miss Led to produce exclusive Lynx Excite Fallen Angels T-shirts

As part of the new Lynx fallen Angels TV ad campaign, Lynx have been working with a number of artists around the UK with a passion for all things winged. Miss Led shown below is an artist based in London who’s producing a set of limited edition T-shirts and prints that you’ll soon be able to win! Details of that shortly!

Miss Led is also a super-cool chick. What made us like her even more was that she’s a hardcore live painter. Think a female Rolf Harris but without the beard, better hair and a thumping bass beat. In April she’ll be performing at an exclusive invite only Lynx Fallen Angels VIP event in central London.

Lynx Fallen Angel skate-deck prototype made

This is the first prototype of a collection of four skateboard decks inspired by the Lynx Fallen angels TV ad that UK illustrator Andrew Groves has designed exclusively for Lynx.

Each illustration is an extension of Andrew’s unique style which is based on his interest in the natural world and inventing characters that explore “the grotesque beauty of it’s many beasts and creatures and the folklore that surrounds them.”

And it gets better. Each collection of decks are not just being printed – they’re being laser-etched over in the USA by a group of super high-tech laser-engravers and then shipped over the UK, where you could have the chance to get your hands on them! I’ll let you know more about that soon!

Video of Urban Graffiti artist

Following a graffiti artist around the UK for an angel-a-thon.

Lynx Excite posted up on their twitter page a link to their blog which shows them following a number of artists around the UK who were into a bit of angel-love like them.  Below are some images from there page:

Check out all the graffiti artits on the page below:

http://www.lynxeffect.com/uk/home/blog/2011/01/31/lynx-excite-copyright-graffiti/

LYNX excite angels come to a cinema near you…

Lynx Excite set up a public event on Facebook called: LYNX excite cinema experience. Below are the full details of the Facebook page event:

Have you been part of this experience? Give me your thoughts and views. Post pictures if you have any!

LYNX excite falling angel TV advert

What do you think about this advert? This is to all the men does it make you go out and buy LYNX excite?

LYNX tones down ads in ‘angels’ drive for excite

Unilever had to tone down the “in your face” style of its “Lynx effect” marketing global TV campaign for Lynx Excite.

Lynx: ‘getting dressed’ TV ad is above.

Bartle Bogle Hegarty created the campaign for Lynx and introduced the tagline ‘Even angels will fall,’ which will premiere across the world on January 27th 2011.

Selina Sykes, Lynx brand manager for Unilever UK, said the approach is an attempt by the brand to appeal to less-brash teenagers.

Selina Sykes said: ‘The ad campaign is more sophisticated and subtle. We acknowledge that teenagers today are more savvy and appreciate something that isn’t too ‘in your face’.’

The TV advert features people in a European town going about their daily routine until they are interrupted by a group of angels, who plummet from the sky. Ignoring the people, the angels make a beeline for one man, while the soundtrack plays a dramatic choral version of Air’s ‘Sexy Boy’.

The angels grab their halos and fling them to the ground. The ad ends with the man alone in his room, spraying himself with Lynx Excite. A voiceover says “New Lynx Excite, even angels will fall”.

The campaign features a 30- and 60-second TV ad, supported by social-media activity on Facebook which i ‘liked,’ click below to go to the page:

http://www.facebook.com/lynxeffectuk?ref=ts

The TV ads form part of an £8m-plus marketing spend on Excite, which hit shelves in December, backed by promotions on Apple’s iAds. It has sold two million units since its release.

It marks a departure from the previous Lynx brand message “Helping guys get ahead in the mating game”.

The approach is similar to the “Getting dressed” campaign from 2004, which was re-released in November last year to celebrate 25 years of the Lynx brand. The ad featured a couple waking up in bed together and retracing their steps to the supermarket, picking up their discarded clothing along the way.

Selina Sykes said the toned-down push is part of Lynx’s twin approach of alternating ‘funny’ and ‘sophisticated’ in its campaigns.

She said: “We try to keep it interesting for guys. We understand that they like the opportunity to be sophisticated but they like to be able to have fun as well.”

Did you like the getting dressed Lynx adverts?

Lynx backs iAds in £8m campaign

Unilever lunched a new campaign for Lynx’s Excite, a major push through Apple’s iAds, as part of a £8.3m marketing spend.

 

The campaign, created by Bartle Bogle Hegartley, which is launched today, is being supported by print, TV, digital, gaming and PR activity.

The campaign called ‘Falling Angels’, claims that the new fragrance is ‘so tempting, it will make female angels fall from the sky for it.’

The iAd will allow iPhone and iPod Touch users to watch the new ad, download the theme tune from iTunes, and save special Lynx angel wallpaper to their devices.

Unilever has said that it is using the iAd platform, as it was the best way to reach the target audience it wants and engage with its consumers in an innovative way.

I will be measuring this campaign from the beginning, and bringing it to you as the campaign is launched and showing you what they have done and if they are achieving and achieved their goals!

LYNX excite campaign

SOME GIRLS ARE SPECIAL. SOME GIRLS WILL DO ANYTHING TO KEEP YOU HAPPY. SOME GIRLS ARE HEAVEN SENT. AND IT TAKES SOMETHING A LITTLE DIFFERENT TO KEEP THESE ANGELS INTERESTED.

 

THAT’S WHY LYNX EXCITE USES A RARE GOURMAND-ORIENTAL MIXTURE OF FRESH GREEN ACCORDS AND WOODY BASE NOTES THAT EVOLVES THROUGHOUT THE DAY. THIS SOPHISTICATED FRAGRANCE MEANS THAT EVEN ANGELS WILL FALL – AND WHEN THEY DO, THEY’LL BE ALL YOURS.